Nevada regulators to weigh William Hill sportsbook licenses at Terrible's casinos in Indian Springs, Carlin and Searchlight

What happened

The Caesars Entertainment subsidiary that runs William Hill sportsbooks is looking to expand its Nevada network through a partnership with Terrible's, the Las Vegas Review-Journal reported. The Review-Journal said the Nevada Gaming Control Board will consider recommendations on nonrestricted gaming licenses for three properties around the state when it meets Wednesday.

According to the newspaper, approval would bring the total number of William Hill outlets to more than 110. Not all of those outlets are staffed betting counters. Many are automated kiosks that let bettors place wagers on site.

The three locations under review

Indian Springs, Carlin and Searchlight

Board members will take up separate requests for sportsbook licenses at Terrible's Casino in Indian Springs, Terrible's in Carlin and Terrible's Searchlight Casino in Searchlight, the Review-Journal reported. Eric Hession, president of Caesars Digital Operations, told the newspaper that all three proposals involve partnerships with Terrible's.

What comes after the Control Board

The Control Board makes recommendations, and the Nevada Gaming Commission makes the licensing decision. If the Control Board concurs, the commission would likely consider the licenses at its Nov. 19 meeting, according to the Review-Journal.

How Primm fits in

The Terrible's partnership has already been tested in Primm. The Review-Journal reported that Caesars worked with Terrible's Casino to keep the William Hill book at Primm Valley Resort running after a 17-day closure. Sportsbook employees who had been temporarily relocated returned when three kiosks, three ticket windows and 24 viewing screens opened next to the property's 24-hour sports bar.

There is also a William Hill kiosk at the Whiskey Pete's truck stop in Primm. The newspaper said regulators kept a close watch on the reopening because Primm is a key gateway to Las Vegas from Southern California. The Primm deal capped a William Hill expansion that began in 2025.

A growth strategy built on small towns

Recent additions around the state

Over this year and last, William Hill added new or expanded locations at Virgin Hotels Las Vegas, Hotel Nevada in Ely, the Verdi Grillhouse in western Nevada and Barton's Club in Jackpot on the Idaho border, the Review-Journal reported. The company and the Rio hotel-casino also finished a full renovation of the Rio's 3,400-square-foot race and sportsbook. The remodeled book has 12 self-serve kiosks and eight racing carrels.

Why rural Nevada

Hession told the Review-Journal the company can turn a new location into a working sportsbook in less than three weeks. "There are just so many little towns with, you know, three or four smaller casinos," he said. He said the product is designed to run anything from a major Strip book to a small casino that has only a kiosk and no betting window. Readers can follow more Nevada business stories in our development coverage.

In-person sign-up rules and a promotion

Nevada is one of the few state markets where bettors must appear in person before they can be authorized to bet digitally from anywhere in the state, the Review-Journal noted. Even so, Caesars and William Hill still see value in giving bettors a reason to visit a casino.

The company recently launched a promotion called the "Nevada $1 Million Parlay Cash Giveaway." Hession said it gives away a million dollars over the football season, with a $30,000 grand prize each week for customers who visit a casino and place a parlay wager of a certain size. "And we're paying for that ourselves," he told the newspaper. He described it as a benefit to William Hill's casino partners.

What to watch next

• The Nevada Gaming Control Board's review Wednesday of license recommendations for Terrible's sportsbooks in Indian Springs, Carlin and Searchlight.
• Whether the Nevada Gaming Commission takes up the licenses at its Nov. 19 meeting, as the Review-Journal reported it likely would if the board concurs.
• Whether approval brings the total number of William Hill outlets in Nevada to more than 110.